Meadow Blog

A billboard company’s main product is its artwork. If the artwork isn’t good, it’s not relevant how good the contract, the structure, and the service were. The artwork is what gets the client’s business customers. So, we must dedicate ourselves to making good artwork. And we do. But what do you do when your client is determined to put up bad artwork?

In 2022 Portland creative agency, Borders, Perrin & Norrander (BPN), wanted to create a high impact display on I-84 for their client OnPoint Community Credit Union. BPN wanted the project to be a larger-than-life 3D display. OnPoint was thrilled and excited to learn they would be among the first brands to showcase a 3D board in Portland for many years. Andrea Mitchell from BPN needed a reliable partner to execute the display.

The realm of digital art is experiencing a seismic shift as Artificial Intelligence (AI) weaves its way into the creative process. This technological revolution is reshaping the way all digital art is made, including billboard artwork.

The first quarter of 2024 is over and here are the top 10 best creative designs Meadow has posted in the last three months!

Billboards have long been the silent giants of the roadside, commanding attention with their bold visuals and concise messages. But in the age of immersive experiences and hyper-personalized marketing, even these towering titans need a fresh coat of paint. Enter the dynamic duo of AI language models and AI artwork generators: a powerhouse combination poised to revolutionize the way we approach billboard design.

Buying a billboard can look like a big enterprise to take on, but Meadow loves to work with small businesses. Our sales reps are located in their sales territory so that they are more accessible and can meet with you directly. We are dedicated to providing great service to both large agencies and local businesses. Here are 4 ways that we want you to know that our billboards can help your business.

Every year the non-profit Beaver Works replants willow and cottonwood trees near beaver habitats. These trees are two of the beaver’s main sources of food and building materials. Beaver Works used plastic bags to store the branches before transplanting. Maureen Thompson, PhD is the program manager of Beaver Works, and she started looking for a more durable and sustainable solution than single-use plastic bags. The solution: old billboard vinyls from Meadow Outdoor.

Recently, Meadow Outdoor has been named the 2nd best small business to work for in Oregon by Oregon Business Magazine! This year there were 73 contestants entered and Meadow came out ahead of nearly all of them. 2nd is up one spot from last year in 2023 when Meadow was named 3rd best small business to work for. For the last five years in a row Meadow has come in within the top 15 spots, and the last three years Meadow was in the top 5.

In 2022 the Oregon Department of Fish and Wildlife (ODFW) needed to promote their tip line. They wanted to public to know that successful arrests can result in cash or points rewards for citizens who report poaching crimes. So, the ODFW’s program coordinator secured a billboard with Meadow Outdoor

Imagine you’re flying down the freeway on a road trip. You begin to feel hungry and then you look to your left and see a billboard ad for McDonald’s with a meal deal. It only takes a few seconds before you put on your blinker and exit to find the nearest McDonald’s. It’s a set of steps that is familiar to most people. That’s because billboards help facilitate people’s buying impulse.